One for the Selfie Queens

If you are a beauty blogger or are into reading beauty blogs lets be honest, you probably like to look your best. And in this day and age with the onslaught of selfies, iPhones and social media it’s pretty much inevitable that your photo is going to be taken and plastered up for the whole world to see, especially when attending parties and events. Well, those clever folks at Deciem have come up with a novel idea – their new Hylamide Photography Foundation*.

Hylamide Photography Foundation

Hylamide Photography Foundation

Specifically designed to help give you your most gorgeous skin on film (or on screen as seems to be the case more often than not) the Hylamide Photography Foundation is a marketed as being able to work over, under or even mixed into your foundation to help target skin concerns such as fine lines, pores, texture and discolouration. I have tried this all three ways and I find used as a primer underneath my makeup to work best for me.

Hylamide Photography Foundation

Hylamide Photography Foundation

Hylamide Photography Foundation

Hylamide Photography Foundation

To use I give the bottle a good shake as the contents are quite fluid and apply a small amount to the back of my hand and dot onto my face then massage concentrating mainly on the t-zone and middle to top of my cheeks. The primer is easily distributed and sinks in quite quickly and gives my face the same type of glowy look that a radiance primer might. I find it smooths over my pores and lines well and gives my skin a really even feel. I don’t find it makes all my redness around my nose or cheeks disappear but I do get quite pink at times so I’m not expecting miracles. I then apply the rest of my makeup as normal.

Hylamide Photography Foundation

Hylamide Photography Foundation

The times I have used the Hylamide Photography Foundation on its own under foundation I find it does exactly what it’s supposed to giving me a smoother look to my skin and less visible pores both in real life and #selfies. I don’t find it extends the life of my makeup (just to note – it certainly doesn’t take away any longevity though). A few weeks ago when I was attending a wedding I did layer two of the MakeUp Forever primers underneath (MUFE Mattifying Primer just on my chin and MUFE Smoothing Primer around my nose) and then applied the Hylamide Photography Foundation all over the top before applying foundation and woah, talk about a flawless base that lasted. When I went to take my face off after 12 -13 hours wear (including rain) my base looked pretty much like I had just applied it. Impressive to say the least. As is the normally the case, photos I have seen of myself have just been online, taken with an iPhone or the wedding Photo Booth but even if I do say myself, my skin seems to have a glow about it and definitely looks smoothed.

Wearing Hylamide Photography Foundation under Laura Mercier Silk Creme Moisturising

Wearing Hylamide Photography Foundation under Laura Mercier Silk Creme Moisturising

For me, I don’t particularly like the effect of it tapped over the top of my foundation. I would prefer to just use a highlighter on the areas that need it. I have only ever mixed with my foundation once and while it worked ok, my preference is to use underneath makeup as a primer.

Would I recommend Hylamide Photography Foundation? Yes I would. Especially if you like having your picture taken. But I would think of it more as a radiance/smoothing primer.

Hylamide Photography Foundation can be found world wide direct here and is available in Transparent (which is what I have) Golden Tan and Dark Tan.

Hylamide has also recently launched in Australia at Priceline and seems to be priced exactly the same as buying direct which is nice!

*This item was sent via PR. All opinions are my own and I do not review items that I wouldn’t purchase with my own money.

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